AMD to Introduce New Enthusiast-Class Graphics Cards This Quarter
by Anton Shilov on August 3, 2023 6:00 PM EST
As part of their quarterly earnings call this week, AMD revealed that the company is getting ready to launch new enthusiast-class Radeon RX 7000-series graphics cards in the coming months. To date, the company has launched cards for the top and bottom portions of their product stack, leaving a noticeable gap for higher performing cards that the company needs to fill to fully flesh out the current card lineup.
"We are on track to further expand our RDNA 3 GPU offerings with the launch of new, enthusiast-class Radeon 7000 series cards in the third quarter," said Lisa Su, chief executive of AMD, at the company's earnings call with analysts and investors.
So far, AMD has introduced four RDNA 3-based Radeon RX 7000-series desktop graphics cards aimed at diversified market segments: three Radeon RX 7900-series offerings for enthusiasts who can spend between $650 and $1000 on a graphics card, and the Radeon RX 7600 product for mainstream gamers at roughly $270. This has left an empty space for higher performing cards for cost-conscientious enthusiasts that, for the moment, is being met by NVIDIA's GeForce RTX 4000-series as well as previous-generation Radeon RX 6000-series boards. In particular, AMD currently lacks something current to compete with NVIDIA's modestly well received GeForce RTX 4070.
AMD is believed to have only one GPU left in its Navi 30 range, Navi 32, which would slot in between the current Navi 31 and Navi 33 parts. Navi 32, in turn, is expected to power both Radeon RX 7700 and RX 7800 product families. That said, one thing that remains to be seen is whether the company will decide to go after volume first this quarter and start things off with the RX 7700 series, or after higher margins and reveal its Radeon RX 7800 series first.
AMD's gaming segment revenue was $1.6 billion in Q2 2023, down 4% year-over-year and 10% sequentially primarily due to lower sales of gaming graphics cards. Unit sales of graphics processors in Q2 are typically lower than their shipments in Q1, so a 10% quarter-over-quarter decrease is not surprising. Meanwhile, a 4% drop YoY indicates that appeal of AMD's discrete GPUs was lower in Q2 2023 compared to Q2 2022, an indicator that the company needs new products.
Source: AMD
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boozed - Thursday, August 3, 2023 - link
"AMD lacks currently lacks something current"Indeed Reply
Ryan Smith - Friday, August 4, 2023 - link
No. That's a lack of braincells on the part of the copyeditor... 😳 Replyboozed - Sunday, August 6, 2023 - link
I write technical reports for a living, we've all been there! Replymeacupla - Thursday, August 3, 2023 - link
I hope they price these reasonably out of the gate. Replyballsystemlord - Thursday, August 3, 2023 - link
A reasonable price compared to the size of our wallets, or Nvidia's pricing scheme?Currently, the 7900XTX is "reasonably" priced in the context of Nvidia's RTX 4090. Reply
yannigr2 - Friday, August 4, 2023 - link
And that's what they should do. Folow Nvidia pricing. And if Nvidia price it's future cards to the sky, AMD should price them just below the sky. Why? Because all of you whining for AMD's pricing, just want AMD to offer it's cards at ridiculous low prices to force Nvidia to drop it's prices, so you can buy somewhat cheaper Nvidia GPUs.Well AMD is done making you happy buyers of Intel and Nvidia products. 7900XTX was selling at below $900 recently with RTX 4090 remaining above $1500. Still whining about pricing.
PAY THE HUANG TAX or play with an iGPU. You wanted it, you get it. (you end all others whining all those years for AMD pricing, while you should be in fact screaming about Intel and Nvidia pricing, but noooooooo, you love Intel and Nvidia, you can't blame them, let's blame AMD)
Oh, I am laughing at all of you now. Reply
meacupla - Friday, August 4, 2023 - link
cool story deranged person. Replyballsystemlord - Friday, August 4, 2023 - link
Then this message should make you laugh even more at yourself. I own only AMD GPUs. It's not that I love AMD or anything, it's that the native kernel drivers on Linux are better compared to the green team.Now I skipped buying this gen, and the 2 before that. Because they are pricing their GPUs up and up and up. Reply
ballsystemlord - Friday, August 4, 2023 - link
Come to think of it, your basing your opinion of us on the idea that we are jealous of those who can afford an Nvidia product. I know that Nvidia's name is a play on the greek god of envy, Invidia, but that doesn't mean that I or anyone else is subject to that deadly sin that, apparently, Jensen Huang wishes to subject us to. Replycmdrdredd - Friday, August 4, 2023 - link
That's cause AMD simply doesn't compete. The 7900 is nowhere near the 4090 and it's ray tracing performance sucks for a current $1000 card. FidelityFX is garbage compared to DLSS too. Reply